Philadelphia Eagles mock Amazon over Prime Day outages

by Wade Massey July 19, 2018, 0:10
Philadelphia Eagles mock Amazon over Prime Day outages

The 36-hour event surpassed Boxing Day, making July 16 and 17 the biggest two days of sales for Amazon Australia since opening its retail and marketplace offering nearly 9 months ago, the company said.

Plus, many other chains offered sales and promotions to try to capitalize on the day.

Amazon didn't say how much people spent in all.

Record sales aren't a surprise.

Prime Day has been instrumental in growing Prime's Membership ranks since its inception. Online furniture seller Wayfair introduced Way Day in April, becoming its biggest revenue day ever.

Amazon's response to shoppers also left a lot to be desired.

Analysts predicted AMZN could rack up $3.4 billion in sales over the 36-hour period.

Amazon India on Wednesday said that its main product categories saw strong sales growth during the Prime Day event, while it added more new members to its subscription programme than in any other week.

Amazon launched Prime Day in 2015 and by 2017 it was its second biggest shopping day.

Looking for more? Step right this way, sir/madam.

The e-commerce giant extended Prime Day from 36 hours to 30 hours past year, and included many new countries (such as Australia) in 2018.

While the launch of the annual sale in the U.S. was hit by technical glitches, things seemed to go more or less smoothly in Australia.

Whilst Amazon has failed to explain the root cause of technical issues, estimates problems cost Amazon ~$99 million in sales. One possibility is that the website was attacked by bots created to snatch up deals so buyers can sell them elsewhere, or those created to lock up inventory to protect a product's prices on other sites, said Ben Zilberman, marketing manager at Radware, a cybersecurity company in Israel. And all the while the clock was counting down on those timed Lightning Deals.

But other industry experts aren't too anxious, saying the glitch didn't do much to dampen shopping over the day and a half.

USA customers purchased over 300K Instant Pots. Amazon's cloud infrastructure business quietly accounts for almost three-quarters of Amazon's operating income. Some of these aren't specific to Prime Day and thus don't require a membership, but the price cuts are also fairly modest in some cases-you can get $5 off MSRP on some of Nintendo's best games, like The Legend of Zelda: Breath of the Wild and Super Mario Odyssey.

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