Snap rows back on unpopular redesign after user growth slumps

by Lawrence Cooper May 12, 2018, 7:29
Snap rows back on unpopular redesign after user growth slumps

Snapchat has caved in to demands to reinstate the old Snapchat look.

At least for iOS users, the app is now offering a new layout that puts Snaps and Chats back in chronological order - as they once were - and returns Stories from friends to the right-hand side of users' screens.

Finally, the app opens in camera mode, just as it did before the redesign. Also, Stories from friends went back to the original location, at the right side of the interface.

Snap has begun to roll out another redesign of its Snapchat apps, rowing back on some of the unpopular changes put in place at the start of the year which have caused shares to slide nearly 50pc in the last three months.

Snapchat rolled out several more minor changes since the previous controversial update, created to make the app simpler to navigate for users while also separating friends from brands.

"We learned that combining watching Stories and communicating with friends into the same place made it harder to optimize for both competing behaviors", he said.

Satisfaction levels for the app among current users aged 18-34 followed a similar trajectory, the market research firm found.

Late a year ago, Snapchat CEO Evan Spiegel announced that changes would be made to the app after Snapchat fell short of expected growth projections for the quarter.

More than a million people signed a petition calling for the 2018 Snapchat update to be reversed, and it appears that the company has finally made a decision to act.

Snapchat is one of the most popular social media networks in the world, with many people - especially young users - ditching apps like Facebook in favor of Snaps. Just at the end of the a year ago, the company had introduced a new design which caused a lot of anger among users. It waited for the time when the users would eventually adapt to the changes, although that didn't happen. "We are already starting to see early signs of stabilisation".


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