Amazon chooses Best Buy to sell Alexa-enabled smart TVs

by Lawrence Cooper April 19, 2018, 3:24
Amazon chooses Best Buy to sell Alexa-enabled smart TVs

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level", Bezos said in a statement. There will be almost a dozen Fire TV Edition smart TVs from Insignia and Toshiba offered by Best Buy, in both Full HD and 4K flavors. Why not borrow from the success of the TVs, bring them into your stores and onto your website, and have consumers buy them exclusively from you? You can also pair your TV with your Echo to integrate all of your devices.

Such a collaboration would have unthinkable only a few years ago, when many observers believed Amazon was gradually killing Best Buy as it has other electronics retailers.

The partnership will include both online and offline purchases and Best Buy will also be a third-party seller on Amazon's platform.

Amazon will benefit, of course, by having its sets in physical stores. Best Buy already sells on eBay, so this isn't completely new territory for it. "What we're doing is so deeply integrated", Bezos told the WSJ.

Amazon and Best Buy were also quick to note that the televisions will let you watch live, over-the-air television by connecting any HD antenna to the sets. Customers can learn more at or

Such concerns didn't stop Best Buy from tapping Amazon's Alexa over the holidays, and it was rewarded.

"Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their home", said Hubert Joly, Best Buy chairman and CEO. Users will be able to control their smart homes including doorbells, lighting systems and other technologies supported by Alexa. The deal is another indication that the e-Commerce giant sees a more significant brick-and-mortar future for its products.

Alexa will receive continuous updates to add more commands and functionality to the voice assistant to make the TVs more feature rich over time.

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