Amazon gives Prime members perk at Whole Foods

by Frankie Norman February 22, 2018, 0:29
Amazon gives Prime members perk at Whole Foods

Earlier this month, Amazon announced that Prime members now have access to free two-hour delivery on thousands of Whole Foods items. As the following article reports, Amazon's Visa credit card from Chase, will receive a 5% cash back for Prime members and 3% from everyone else on Whole Food purchases. The payback is not just limited to Prime members, as non-Prime users will also get 3% back on Whole Foods Market purchases.

The Amazon Prime Rewards Visa Signature Card doesn't have an annual fee, but to hold it you must have an Amazon Prime membership, which costs $99 a year (more if you pay monthly).

Amazon is leaving no stone unturned to rake in more Prime members, and channel those towards Whole Foods and vice versa. Earlier, the online retailer began delivering Whole Foods groceries through Prime.

Amazon continues to sweeten the Whole Foods shopping experience for its Prime Rewards customers., Inc. (NASDAQ:AMZN) continued its impressive string of quick integrations with Whole Foods this week by offering a substantial reward for shoppers that buy groceries using their Amazon-branded credit cards. The retailer paid $13.7 billion last summer for Whole Foods. Amazon has said Prime is becoming the loyalty program for the chain which it acquired previous year, although how exactly that would work remains unclear.

AmazonFresh now offers a wide selection of groceries for delivery, all for a monthly fee of $14.99 on top of Prime members' current subscription fee ($12.99 per month, or $99 annually), and delivers via marked trucks.

Soon after the deal closed, Amazon devices like the Echo and Fire TV started showing up in stores. Around the Holiday season, Amazon also opened pop-up stores at Whole Foods locations to make it easier for customers to get a look and feel of the devices and learn more about Prime. Workers say a new inventory management system called order-to-shelf, or OTS, has led to food shortages within the outlets.

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