Z Teases New Video for "Family Feud"

by Wade Massey December 30, 2017, 0:43
Z Teases New Video for

Most of the short video takes place from the inside of a church as both Jay and his wife could be seen sitting in confessionals separately.

However, he goes on to note about the importance of keeping the family together: "Nobody wins when the family feuds", he adds.

In the 34-second teaser, we see Beyoncé dressed in a very elaborate costume standing high up on the alter of a church, while Blue Ivy and Jay Z walk down the isle.

This marks the 11th video released from Jay-Z's 4:44 album, which made its debut in June on Tidal. "We all lose when the family feuds", he raps in the clip.

In November, Jay-Z told the New York Times of "4:44" and "Lemonade", "We were using our art nearly like a therapy session". Furthermore, fans noted that the theme of the entire music video seems to be reminiscent of "Godfather", as it makes multiple references to it.

He also said his painful childhood has affected who he is today, including how he behaves with women.

Then earlier this year - finally! - the rapper admitted in an interview with The New York Times that he "shut down emotionally". and that that led him to an affair. In my case, like, it's deep.

The "Family Feud" vid is just the latest visual from 4:44, following clips for "Legacy", "Marcy Me", "Smile", "Moonlight", "Adnis", "4:44", "Kill Jay Z", "BAM", and "The Story of O.J.", among others.

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