Save $200 on the Oculus Rift + Oculus Touch Bundle

by Edgar Hayes July 12, 2017, 0:12
Save $200 on the Oculus Rift + Oculus Touch Bundle

Facebook CEO Mark Zuckerberg wearing the Oculus Rift with touch controllers.

"Summer of Rift is all about celebrating the VR community and encouraging new people to get in the game", the Oculus team wrote in its announcement. That likely has a lot to do with the aforesaid price cut which brought the entire package down to $600 which was the original cost of the standalone Rift. Rubin in an interview stated that they are planning to reduce the price but has to wait for some time until the games, movies, and other entertainment will keep the audience busy. "Today, we're excited to announce that Rift + Touch are now available at $399 for a limited time", the firm said in a blog post.

For Oculus, the price drop follows additional cuts on its flagship headset during the past year. Sony Corp's PlayStation VR is priced at US$399.99 while HTC Corp's Vive costs US$799 on its website.

Facebook said it has provided more than $250 million in funding to developers to drive more content for the Rift. When Oculus went on sale in March 2016, Cantor Fitzgerald estimated VR could generate $7 billion in sales for Facebook by 2020, or about 10 percent of the company's estimated revenue that year. The new price of the Oculus Rift and Touch should significantly boost sales and make the device more mainstream, allowing even more budget-conscious shoppers to venture into this territory. That's not an ideal situation to get Oculus on the right footing.

While you will find a similar discount for the bundle at Amazon and other retailers, Best Buy seems to be one of the few places that are also throwing in a free game to further sweeten the pot. In a Reddit Ask Me Anything post past year, Oculus founder Palmer Luckey said the company wasn't making money on the Rift at its $599 price point.

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