Facebook tests additional News Feed

by Abel Hampton April 5, 2017, 0:40
Facebook tests additional News Feed

Trying to reengage users who have exhausted of their main News Feed, Facebook is testing what it is calling a "complementary feed".

For the past few weeks I've been seeing a rocket icon at the top of my Facebook for Android app, and the second I go to write this article it disappears.

As TechCrunch reports, it appears that the rocket icon is part of Facebook's attempt at offering a News Feed that is comprised of posts, articles, and other content from sources you aren't now following, but would likely like.

Facebook has tested features in the past that were never rolled out to all users, so there's no guarantee that everyone will eventually get the rocket ship.

While the earlier testing was reportedly limited to Android beta, the new feed is being tested at a larger scale and with more mobile platforms. Facebook's algorithm is already based on showing its users news and articles based on what they view and seem to like on the website. The content is derived and displayed on the second News Feed from Pages that a user has not Liked at the moment.

Clicking it takes users away from their traditional timeline of friends' messages and image uploads, to a new Explore feed. It may be there due to geographic location, relevant to interest, association or mutual connection with friends or liked pages, etc.

According to a report in Mashable, the social media giant has been testing the new "Explore" feature, which is why some of the users have spotted it.

What does the rocket on Facebook look like?


In a statement sent to TechCrunch, Facebook has confirmed that the company has introduced the button as a global experiment. Now what's this rocket icon thing??? This was labelled Explore, akin to Facebook-owned Instagram's Explore tab. So yes, I do welcome an alternate News Feed that may (or may not) open my horizons.

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