Apple "Clips" has arrived - here's everything to know

by Lawrence Cooper April 7, 2017, 2:03

Apple has just released its all-new Clips app which makes creating a mini movie masterpiece a total breeze. Video can be captured in the app, or you can use videos you previously recorded and stored in Photos. It doesn't, for example, have a section for Stories, Friends or advertisements.

Clips is an iOS app that allows you to easily splice together a polished video without a lot of effort.

How does Apple Clips work?

Clips also introduces Live Titles, a breakthrough feature that lets users create animated captions and titles using just the power of their voice. Once you've decided what you want to do, there are several ways to edit and enhance your content.

Clips looks to be versatile enough to appeal to educators as well users like me who are bound to use it for stupid things like snazzing up video evidence of our next trip through Taco Bell's drive-thru. You can also access your full library of emoji in a similar way, since the Clips menu only displays your most frequently used icons. Videos are limited to a square format, but beyond that there's quite a bit you can do here, though the learning curve is surprisingly high for an app that's marketed for its simplicity. But overall, this is a kind of next-generation iMovie that I'm willing to bet a healthy portion of Apple's user base will be happy to use. Selecting the "Live Titles" button will allow users to talk out subtitles and the app will transcribe what you say. You'll also see your frequently used emoji. The comic filter is cool, and it renders the effect on photos and videos as you're capturing them, not after the fact. While Lifehacker found the UI confusing, Engadget described video creation with Clips as a "cinch". The interface is more intuitive than that of Snapchat, which hides its features behind swipes and taps.

If you've ever made videos in apps like Instagram or Vine, you'll quickly figure out Clips. When you click on the share button those people will appear on the screen, along with other apps you can share the video with, including Facebook, YouTube and Instagram.

Snapchat started it. Instagram copied it. Facebook really copied it.

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